Scott Allison pointed out that there is a person who has been collecting shopping lists for years and has compiled his favorites into a website and a book. You can be your own judge whether he uses them as a window into people's minds...
Of course, I have to geek this up and present you with some behavioral insights that researchers have found by examining the shopping lists of shoppers:
- a specific brand is listed for 22.9% of items on shopping lists
- 52% of items purchased on a grocery trip aren't on the shoppers' grocery list.
So it looks like there is lots of possibilities in the retail store environment to influence a shopper's choice.
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