So I'm sure that y'all have been following Oprah's last season on television. After all, once she only has her own magazine and cable television network how will we know what she's up to? How will we choose what books to read?
Anyway, If you turned on the television today you'd see that Oprah is currently broadcasting episodes filmed on a "road trip" to Australia. She's taken a studio audience (some 300 people) plus her production crew down under for a tour of the country.
Here is the best part: the Government of Australia is paying for the entire trip. All $2.9 million of it!
Of course, this can all be explained by that wonderful concept of "Exposure" we just covered in class. Quantas and many other companies have also jumped on board with this as well... You can read all about it in the WSJ article here.
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