Ads Worth Watching

Interesting Concept: TED and YouTube are partnering in a contest to produce Ads that People Want to Watch and Forward. AsRonda Carnegie, the head of global partnerships for TED, tells us, “Advertising is just not about selling you something. It really has to give you something back in order to reward the attention you give it.” The New York Times article on this is here. The winners will be announce on March 18 and showcased both on TED and YouTube. Tune in!